Archive for the 'Harley Davidson Experience' Category

We Believe

Posted in Harley Davidson Ride, Harley Davidson Experience on January 19th, 2008 by dealer


Discover The Experience at Susquehanna Harley Davidson - Harrisburg, Pa.

Susquehanna Valley Harley-Davidson
6300 Allentown Blvd. Harrisburg PA 17112
Phone: (717) 810-1993 Fax: (717) 441-0150

30 Days of Thanks

Posted in Harley Davidson Events, HD Harrisburg Service, Harley Davidson Experience, Harley Davidson Products on October 24th, 2007 by dealer

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The Competition Between Japanese Manufacturers And The Harley-Davidson Motorcycle

Posted in Harley Davidson Journal, Harley Davidson Experience, Harley Davidson Products on January 8th, 2007 by dealer

The motorcycle is widely regarded as a symbol of the rebel, a representation of youth, and an icon of Americana. The first recognized motorcycle design was made by a pair of German engineers in 1885, in what was, essentially, a bicycle with an engine. While Japanese manufacturers like Suzuki dominate the motorcycle market globally, in America, the Harley-Davidson company has firm control over the market.

It was during the late eighties and early nineties that Japanese manufacturers such as Suzuki, Kawasaki, Honda, and Yamaha gained a foothold in the worldwide motorcycle market that they have never let go. They were designed and built with better performance, better handling, and better quality. It is no secret that their promotional campaigns during the early years also targeted the negative reputation of the Harley-riding bikers and the public fear of biker gangs. While such attacks ceased quickly, the tarnish it left in the reputation of the Harley has not been removed. That alone is speculated to be the cause of Japanese manufacturers holding such a strong presence, even with the American buying public. Also, by reputation, the Japanese machines were easier to maintain and the general public did not associate them with leather-clad degenerates, though the biker stereotype is drastically incorrect.

However, competition has not driven the main American manufacturer, Harley-Davidson, into the background. After taking time to formulate the proper strategy, the American manufacturer returned to take back its market share. The company did so not by attempting to match the more family-friendly reputation of a Japanese motorcycle, but by exploiting the appeal of their older designs. Marketing the re-worked designs as distinctly American machines, the company rapidly regained its former customer base. They increased their hold further by appealing to collectors, such as comedian Jay Leno, and making their machines easy to customize and re-tool. In fact, it is the customization market that has really allowed Harley-Davidson to stay so long in the game despite stiff competition from the likes of Kawasaki and Honda. There is a saying that goes to state that the rarest type of Harley one can find is one that is completely stock; that is, one that has not been modified in any way. Indeed, many Harley enthusiasts believe that the main weakness of Japanese bikes is that they are not as easily customizable as a Harley is.

Regardless of whether or not one believes the reputation of Harley biker gangs or enjoys being able to customize their personal motorcycle, these machines are here to stay. Production of both Japanese and American bikes have not slowed down and there are, statistically, more bike owners than automobile owners. That statistic holds especially true outside the US, where a bike is a more common means of private transportation for the average citizen than a car is. This embracing of the motorcycle is happening despite the higher accident rate for bikes than any other private land vehicle out there. It doesn’t seem to matter what country one goes to; the youth of every culture seems to view these two-wheeled machines as symbols of teenage euphoria and thus, the adrenaline rush associated with a bike ride is, as they say, like nothing in this world.
Harvey Ong
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Article Courtesy of Harley Davidson Harrisburg

Ford Harley-Davidson Delivers Hallmark For Toughness

Posted in Harley Davidson Journal, Harley Davidson Experience on January 8th, 2007 by dealer

Ford, which is said to be the leader in global automotive industry, unites with Harley-Davidson to create a series of pickup that will astound the truck market. 2007 Ford Harley-Davidson™ F-150 Super Crew is the latest from the two motoring giants. This limited-edition series is inspired by the Ford F150 pickup parts which are given further attitude to compete with other trucks on the road.

The 2007 Ford Harley-Davidson™ F-150 Super Crew is the 9th model from the partnership of Ford and Harley-Davidson. Since their partnership in the year 1999, the two giants have produced 6 F-150 models as well as Super Duty F-350 and F-250.

All-new Ford Harley-Davidson F-150 Super Crew boasts its powerful and beefy 22-inch forged-aluminum wheels with split 5-spoke design to deliver precise driving experience. It also features chrome billet grille, blacked-out headlamps and dark tinted smoked-out tail lamps to accentuate its powerful stance.

Cisco Codina, president of Ford says ‘This truck builds on the legacy of toughness that’s been the hallmark of the Ford brand. Now, we’re giving customers more of everything they love with the boldest Ford Harley-Davidson F-150 ever - with all-wheel-drive capability, 22-inch polished forged-aluminum wheels and an interior that will take your breath away.’

F-150 Super Crew also comes in an entrancing black glossy Monotone exterior striped with hot-rod scallop. To add an air of elegance and roughness in its interior, designers used vent rings, chrome handles, floor shifter and door pulls. At its rear portion, the Harley-Davidson F-150 badge is placed. Aside from that, ground effects were augmented.

Gordon Platto, Ford F-Series Chief Designer says ‘We’ve designed a cockpit that’s a tribute to the open road. We’ve introduced high-gloss Piano Black cues along the instrument panel, center stack and console to bring in a feeling of visual motion. Combine that with the rich leather and bright chrome that’s been such an essential part of all our Harley trucks, and you’re surrounded with styling that salutes motorcycle culture.’

2007 Ford Harley-Davidson F-150 Super Crew will be out for sale throughout North America this September.

by Chuck Smith

Chuck, a 38 year old freelance writer from Charleston, South Carolina, has been specializing on automotive-related articles and news. He has a degree in Automotive Technology.
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Article Courtesy of Harley Davidson Harrisburg